Snapchat’s $400M Deal

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Read time: 5 min

News of the Day

Snapchat + Perplexity

Snap signs a 400 million dollar deal with Perplexity to bring AI search to Snapchat by early 2026.

Snap, the parent company of Snapchat, has made a $400 million deal with Perplexity AI to add its AI search engine into the app. Starting in 2026, users can ask questions and get clear, chat-like answers without leaving Snapchat.

  • Perplexity’s AI search will become a main part of Snapchat’s chat interface.

  • Snap will start seeing revenue from this deal in 2026.

  • Snap CEO Evan Spiegel said the company may form more AI partnerships in the future.

This move shows Snap’s growing focus on AI-powered tools like its chatbot MyAI, new AI video creator (AI Clips), and AR glasses (Specs), all aiming to make Snapchat smarter and more creative for its users.
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Social Media

AI Prompt

Midjourney Prompt: Emperor [name], crimson and black imperial armor, ruby-studded golden crown, dramatic smirk, as Lego movie, cinematic, rich textures and moody lighting --ar 2:3 --v 7 --stylize 50

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